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A Practical Toolkit - Trademark Portfolio Management in China from a Brand Owner’s perspective

  • 07 Jun 2018
  • 8:30 AM - 10:00 AM
  • The Desk, 20th Floor Leighton Centre, 77 Leighton Road, Causeway Bay
  • 12


Registration is closed

The Executive Committee of ACC Hong Kong invites you to the following China-focused interactive seminar, hosted by AWA Asia, part of the Awapatent Group.

Food and drinks will be provided. 1 Law Society of Hong Kong CPD point has been accredited. New York and California Approved Jurisdiction policy may apply.

TOPIC: A Practical Toolkit - Trademark Portfolio Management in China from a Brand Owner’s perspective

  • Setting the Stage: What China’s 13th Five Year Plan (2016-2020) means for foreign IP/ Brand Owners. Important trends to look out for.
  • Where we are now: Some interesting filing and enforcement statistics. Myths and truths about the trademark/ IP regime in China. Best practices in relation to brand management and a look at the latest IP enforcement regime in China, including the centralised system of IP Courts in Beijing, Shanghai and Guangzhou (and 15 IP Tribunals). 
  • Advertising and Promotions: Recent important legislative amendments that impact promotional activity conducted by brand owners.


Ai-Leen Lim, CEO & Principal Counsel

Ai-Leen heads up AWA Asia’s offices, managing its headquarters in Hong Kong and its wholly-owned Chinese IP consultancy in Beijing. She is admitted as an advocate and solicitor in Singapore, and is also qualified to practice in Hong Kong and the UK. She has been advising clients for over twenty years on IP portfolio management in China, Hong Kong and internationally, with a special focus on brand management and IP strategy. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law, social media and related regulatory issues in conjunction with market entry and product promotion. Her client base ranges from IP rich fast-growing startups to Fortune 500 clients in relation to their IP protection and asset management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence).
Charlie Liu, Partner

Charlie has been advising clients on the protection and enforcement of intellectual property rights for over 15 years. His practice focuses on trademark portfolio management including searches, applications, oppositions, reviews and administrative appeals in the PRC. He assists MNCs and leading local companies from diverse industry sectors such as luxury brands, sportswear, automobile, pharmaceutical, media, wholesale and retail and eSports in enforcing trademark rights through customs, administrative and court actions.

Charlie advises clients on various aspects of intellectual property laws including acquisition, transfer and licensing of intellectual property rights, customs recordals, assignment and licensing agreements, domain name registration and ownership disputes, and infringement of intellectual property rights.


VENUE:  The Desk, 20th Floor Leighton Centre, 77 Leighton Road, Causeway Bay
DATE:  Thursday, 7 June 2018 

08:30 for breakfast and coffee, 09:00 – 10:00 for interactive presentation

RSVP:  Please register your attendance online no later than Friday, 1 June 2018. If you register but are then unable to attend, please email events@hkcca.net and tell us so that other members on any waitlist may attend.  

If you have any suggestions for topics or speakers for future ACC Hong Kong events, please let us know at events@hkcca.net.

Please note this event is exclusively for ACC Hong Kong members. If you are not an ACC Hong Kong member but you want to attend this presentation, you need to successfully apply for membership at www.hkcca.net and pay the membership fee before registering for the event. If you have any membership queries, please contact ACC Hong Kong Secretariat on events@hkcca.net or (852) 2516 7007.

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